ILR means, exactly what it is an acronym for. It is Wolfe’s method of pricing new Fords and Chryslers. Most dealers start negotiating at MSRP or “sticker”.  You ever heard the saying “How much will you take for that one”…We’ll sticker’s quicker sweetheart. At Wolfe ILR is quicker, and not just ILR, but ILR MINUS or LESS current rebate programs. 

It’s not very difficult to price a new car at Wolfe because it is one price ILR.  Save the negotiation, save yourself the hassle, tell your friends “my guy in Vernon will ILR you one, no bs”  and we will. Our starting price is ILR and our ending price is ILR. Other dealers will say “SURE We’ll match Wolfe's deal” but in some cases, they scrape the rebates. The rebates can be up to five grand. ($5,000) so in that scenario the dealer made $5,000 on YOU by convincing you they matched my deal. That’s why Wolfe says ILR up front, out of the gate.  BIG BIG difference. 

Look below and I will explain what you can expect on an ILR deal.:

Due to State of Texas advertising regulations, we had to amend this page.